OneAmerica Tower

My Healthy Living Coach
May 12, 2018
Geyen Group South, Inc.
May 10, 2018

The Client:

Cushman & Wakefield serves as the dedicated leasing and management team for OneAmerica Tower, a prestigious high-rise office complex located in the heart of downtown Indianapolis. For decades, OneAmerica Tower has been the preferred choice for corporations seeking Class A office space in the city.

Boasting 38 floors of top-notch suites, OneAmerica Tower exudes a modern and inviting ambiance, making it a standout choice. Moreover, it’s conveniently situated within walking distance of several of the city’s iconic attractions.

The Project:

In 2022, Cushman & Wakefield entrusted the Blue Iris Marketing team with the task of revitalizing their online presence. The objective was to transform their website into a modern, user-friendly platform. This redesign aimed to emphasize the exceptional amenities of OneAmerica Tower and provide prospective tenants with an engaging and informative experience.

The project encompassed:

  • Collaborative consultation to formulate a comprehensive strategy for achieving the client’s goals, including website redesign and brand enhancement.
  • A thorough review and revitalization of OneAmerica Tower’s brand identity to ensure it resonates with a modern audience.
  • Crafting compelling, informative, and engaging content to populate the website and convey the building’s unique value proposition.
  • Capturing new photography and videography of the building to feature on the website and for future marketing efforts.
  • A complete website overhaul, focusing on modern aesthetics and user-friendly navigation.
  • Ensuring the website’s responsiveness across all devices.
  • Implementing OnPage SEO strategies to drive increased traffic and generate more leads.
  • WordPress website hosting and maintenance.

The Goal:

  • Spotlight the impressive amenities offered by OneAmerica Tower, including the newly renovated Atrium Market, Atrium Cafe, and marketplace.
  • Facilitate easy access to information about available office spaces for prospective tenants and resources for existing tenants.

The redesigned website effectively achieves these goals by showcasing the exquisite features of the tower, offering intuitive navigation, and optimizing its online visibility. This project stands as a testament to Cushman & Wakefield’s commitment to delivering exceptional customer success and a captivating digital experience for their clients.