En Pointe Indiana Ballet

Integrative Medicine, Laser, and Aesthetics
August 28, 2020
Hancock Regional Hospital: COVID-19 Microsite
August 28, 2020

The Client – En Pointe Indiana Ballet:

En Pointe Indiana Ballet is a classical ballet school located just minutes from Indianapolis offering high-quality training to students ages 3-25. Our classes are designed to develop the physical and technical strength, as well as flexibility, of our students in a safe and correct manner, appropriate to each child’s individual development, while inspiring the joy of dance.

Training focuses on preparing our dancers with an excellent technical foundation, so they can realize success in performances, competition and their own personal artistic expression.


The Project:

  • The Client asked the Blue Iris Marketing team in 2020 to design and develop a new website
  • The website would have a modern design with a better user experience for the Client’s customers to access class information, event schedule, and instructor bios
  • The new website was built in WordPress allowing the Client to easily make changes, add more content, and upload blog posts and events
  • The website is responsive in design and can be viewed on all devices
  • Implemented OnPage SEO to generate more leads and traffic

The Goal:

  • Build a modern new website for members to access class information, see upcoming performances, and events
  • Generate more traffic
  • Increase members and introductory classes