LIFT™ is a system-agnostic intralogistics middleware developed by Flexware Innovation, a systems integrator for manufacturing. LIFT connects and coordinates autonomous mobile robots (AMRs), forklifts, pallet jacks, and other manual or automated logistics systems with real-time business data. It acts as the central nervous system for internal material movement. It streamlines operations and accelerates ROI for manufacturers and warehousing organizations.
To bring LIFT’s capabilities to life online, Flexware Innovation partnered with Blue Iris Marketing to create a brand-new WordPress website. The project included:
We built and launched the site on time and within budget. The result is a polished, high-performing digital presence for Flexware’s powerful material movement platform.
The primary objective was to clearly communicate what LIFT is and how it benefits operators. The website needed to reflect the product’s modern UI, maintain consistent branding with the software experience, and promote key differentiators to generate awareness and qualified leads.
From visuals to messaging, we crafted every element to support Flexware’s marketing and sales strategy and help LIFT stand out in a competitive, complex market.
