Pure Pharmacy

The Project:

In 2023, Pure Pharmacy partnered with Blue Iris Marketing to revamp its online presence through a comprehensive website redesign. The goal was to create a modern, user-friendly experience that instills trust and credibility while effectively communicating the pharmacy’s expertise in compounding services.

Key Objectives:

• Enhance website usability for both patients and physicians.
• Improve messaging to reflect a professional, high-quality compounding pharmacy.
• Modernize branding and visuals to establish trust and credibility.
• Strengthen SEO to attract visitors.

Project Deliverables:

Website Development

• SEO-Optimized Content: Developed clear, informative, and keyword-rich content for each page to highlight Pure Pharmacy’s expertise and services.
• User-Friendly Navigation: Designed an intuitive structure for easy access to essential information.
• Premium WordPress Theme: Built on a flexible, high-quality theme allowing Pure Pharmacy to easily update content, images, and videos.
• Modernized Visuals: Enhanced website with updated graphics, imagery, and a fully responsive layout.
• Imagery: Included high-quality visuals to maintain a polished, professional look.

Brand Messaging & Digital Marketing

• ‘About Us’ Statements: Crafted compelling short and long versions for consistency across all digital platforms.
• Messaging & Branding Consistency: Updated branding elements and new messaging on social media (Google Business Page, LinkedIn, and Facebook) for a contemporary, cohesive look.

Screenshots

Home Page Before & After