SPORT2000

The largest European sports retail – sportdepot.bg

• Multi-country fully-custom content management system with more than 100,000 pages
• There are four websites in this project representing Bulgaria, Romania, Greece and Serbia, each with different product inventory
• Highly customized programming features connect all four websites’ inventory maintaining accuracy of product availability in real-time
• Custom, comprehensive eStore hosts more than 100,000 products, warehousing data, automated shipping services, SAP / ERP

The Goals:

Initial Goal: Increase conversions without increasing traffic; optimizing the sales channel to increase sales.

Next-level Goal: Once conversions were increased to meet the goal, we were to increase traffic.

The Results:

Initial Goal Results
Within 8 months:

• Increased conversion rate by 163%
• Increased revenue by 110%
• Unique purchases increased 173%
• Transactions increased 148%

9 – 12 -month increases over previous period:

• Increased conversion rate by 164%
• Increased revenue by 188%
• Unique purchases increased 130%
• Transactions increased 170%
• Next-level Goal Results (Campaigns began in 13th month of engagement)

30-days: increased traffic by more than 200% and received approximately:

• 168,000 page views
• 168% new visitors
• 5 page views per session, average session approximately 3:42 minutes each
• Maintaining extremely low bounce rate of 43%