Winning at SEO is less a mystery than it appears to be on the surface.
The better adjective is “Frustrating.” SEO is frustrating to everyone – the website owner and the optimization experts.
The website and Internet world is fraught with complexities, contradictions and change.
The industry is made up of highly autonomous techies, who by their own admission, would rather be engaging with a keyboard than other humans.
I could elaborate on industry personality types, but I’ll save that for a future article.
It is, however, necessary to understand that most SEO technical experts are better at SEO than they are at communicating, with their client, how SEO works. The lack of effective communication has resulted in a perceived sense of trickery and mystery. Sadly, many would say it feels as though the mystery is leveraged to take advantage of the lay business owner.
By the time you have finished reading this article, I hope to have eradicated the mystery and empowered you to feel a little less vulnerable as you seek to improve your search engine page rankings (SERPs).