Use automatic filtering apps on your mobile device.
A recent study by Georgia Tech and Yahoo Labs analyzed images shared on Flicker, more than half of which were cross-posted on Instagram. According to the data, photos with filters are 21% more likely to be viewed and 45% more likely to get a comment than unfiltered images.
What garnered the best results?
The studies found that “photographically” speaking, filters which auto-enhance a photo drive more engagement. Filters that transform or exaggerate the image or cause the image to lose highlight details result in lower engagement. However, filters that cause an “antique” look (sepia) are an exception to the rule.