Flexware Innovation - Blue Iris Marketing | Web Design, Websites, SEO, Graphic Design

Natural Springs Resort

April 21, 2021

Sprouts Cooking School

January 16, 2021

The Client:

Founded in 1996, Flexware Innovation is the go-to engineering firm for forward-thinking manufacturers. Their highly-skilled teams of engineers work side-by-side with customers to leverage technology and production systems to solve real business problems.

The Project:

Due to their branding efforts, the customer underwent a tremendous transformation. As a result, they sought the assistance of a marketing company to launch their latest marketing efforts. They engaged Blue Iris Marketing to help them design and produce a new website, as well as to develop new sales and marketing materials. Blue Iris Marketing has carried out the following duties as part of the customer’s rebranding effort:

Design and build a new WordPress website to reflect their new brand, messaging, and culture
OnPage SEO to generate more leads
Create new marketing materials including case studies, PowerPoint presentations, sales proposals, and collateral design
Update social media channels to reflect the new branding

The Goal:

Professional services should be clearly articulated on the site, both visually and contextually
Increase the number of candidate hiring leads
Generate more sales leads from the website and new sales materials

“My company has been working directly with Jill at Blue Iris Marketing in one form or another for years, but she most recently helped us completely revamp our website, create a new logo, and update all of our sales collateral. Blue Iris is a valued partner because of their diverse experience – they have seen a lot of different things work/not work, so we trust them to make decisions that best represent our business. I can’t recommend Jill at Blue Iris enough to small and large businesses, as I know she has experience working with both.”