A qualified inbound marketing consultant is an independent strategist that conducts a thorough analysis of your company, your market, your competition and your industry to identify unique online and inbound opportunities that will catalyze your company’s online performance, resulting in new leads, new customer conversions, increased revenue and profit.
Using data-driven analyses and research, your inbound marketing consultant will conduct a thorough audit of your:
With this information, your consultant is able to provide you with a solid, quantified value impact and ROI-based strategy, a detailed action plan and the resource recommendations you need to maximize your corporate and marketing goals.
Your consultant will work with you to identify and quantify opportunities. She will identify your existing gaps and help you understand what those gaps are costing you today and exponentially into the future.
She will also develop strategy scenarios based on your budget and your goals. You’ll be able to compare cost to implement with the value impact and return on your investment – for the near -and long-term.
Your Inbound Marketing Consultant is your objective expert. They’re job is to conduct research and advise – not to sell you services. It is to provide you with an objective, data-based recommendation of opportunities that will (increase):
You may not realize it until a consultant reveals it: your website, your Facebook ad campaign, your blog, and your email campaigns could be costing you money – and opportunity. Missing huge (or even small) marketing opportunities – every day. For every gap or hole in your online solution, your opportunity, conversions and profits are just… well, not being captured.
Some of the most common pain points our clients come to us with:
Your consultant will conduct data-based research (based on facts) on past and current performance. This information creates context. Sort of like a survey you get when you buy real estate.
With this fundamental information, your inbound marketing consultant is able to paint a picture for you that you can understand.
With this context and clarity, your company’s online opportunities and weaknesses emerge.
Knowledge is power. Your consultant will empower you with the right balance of information – without all the geek-speak and confusing techie language.
Hiring an inbound marketing consultant is similar to going to a doctor for a diagnosis. Using a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis, leadership interviews and industry tools and software, they will develop a fact-based report of the state of your online performance.
With this empowering information, your consultant will begin to make recommendations to resolve threats and weaknesses and discuss options to leverage your strengths and capitalize on opportunities.
She will even be able to help you understand the current “absence of value” and the profitability of the applied solutions (aka the potential “value impact”).
Using a proprietary online performance analysis, we analyze your company’s online and real-world strengths and opportunities. Then we:
With a clear understanding of your company’s goals and a collaborative approach, we begin the process of identifying and refining the inbound marketing strategy that will provide the greatest results for your business’ unique goals and opportunities. We begin by:
Your inbound marketing consultant is key to maximizing your revenue, profits and ROI.
In fact, a consultant worth their investment, will be able to show you how their fee creates value in the short- and long-term – in a quantitative way.
Our company, Blue Iris Marketing, is named for the results we get on behalf of our clients!
I am a strategist – have been for more than 9 years. My company approaches everything from a strategic position. We are seasoned experts in corporate strategy development and execution. As a result, we know how to align strategy to every department of an organization – from the top down.
The Inbound Marketing arm of our organization was born out of customer demand. Our clients simply weren’t getting what they needed from the traditional website company.
The online world is very different than the real-world in a few very important ways.
It is ingrained in all of us that if you want something done well, you should hire someone who is an expert in that niche area. While that is true in most cases, it is only a partly true statement in the online world.
What am I saying?
You need a cohesive team of experts who work synergistically – and are incentivized as a whole and individually – to achieve the highest-level outcomes.
Having a marketing leader (internal employee or agency partner) who is driving the strategy, the execution, the measurables (KPIs), the strategy refinements and implementation is critical to achieving the goals of inbound marketing on online initiatives
Let’s look at this at 30,000 feet.
Whether your company is large or small, in the online world, the best solution is a full-suite agency that employs teams of experts who work together cohesively to deliver maximum results.
Hopefully, it makes sense why you need a team that is oriented around your company’s clearly defined online goals and is accustomed to working together synergistically to maximize the results of your strategy and campaigns. Having a dedicated team that is responsible for the outcomes of a comprehensive campaign is the best way to achieve maximum results.
If you have a marketing department, you’ll want to be sure they work cohesively together and have a shared understanding and responsibility to the whole goal and to each other’s performance. You’ll want to consider employing team performance rewards that are linked to the success of the entire project, as well as individual performance rewards that are linked to their personal performance. It often works best when the team performance reward is weighted higher than the individual performance reward.
If your team has proficiency or capacity gaps, you’ll want to hire an agency partner that will work as an extension with your internal marketing team.
Whatever your unique situation, an expert inbound marketing consultant can help you identify the gaps and opportunities and navigate the proper level of support.
An inbound marketing (aka online marketing) consultant will conduct a thorough analysis of your company, your brand, your competition, your market, your industry and your opportunities.
By analyzing your:
Your consultant will then be able to determine whether (your):
And, finally, an expert consultant is equipped to provide you with a comprehensive strategy, milestones and KPIs and detailed action plan. A really good consultant will also be able to provide you with a clear and concise quantitative value impact analysis and expected ROI.
Your inbound marketing consultant may be completely independent or they may work for an inbound marketing agency.
Either way, their analysis and recommendations should be objective and factual.
Your consultant should provide you with a written report of the data, their recommendations and results, regardless of whether you hire the agency they work with. You should receive a report of the information (I’ve outlined herein) so that you can go out for bid, implement the recommendations in-house or hire their agency and manage the expectations and results effectively.
The suite of consulting services each client needs varies. We’ve created several engagement options, including an ongoing engagement for companies that require third-party management of the execution and results of their inbound marketing and online performance strategies.
The majority of our engagements last approximately 60 – 90 days. They may include some or all of the following services:
A two-day workshop with the leadership. We provide pre-clinic intake assessments to insure we gain a deep understanding of the company’s:
Our goal is to gain a clear understanding of the business from the top down
Strategy recommendations will:
When a client engages our 12-month inbound marketing services following this 60 – 90 day engagement, we provide a dedicated team whose initial priorities are to:
We are able to scale our services according to your needs. Our services are available as:
Some of our inbound marketing service capabilities include:
If you are ready to turn your website into an online marketing machine, give us a call. We’ll help you evaluate your opportunities and your needs.
Whether you need an inbound marketing consultant to help you identify your greatest opportunities, strengths, weaknesses and threats or you need a full-service web solutions and inbound marketing agency to help you grow your brand and customer base, we can help you – one step at a time.