Inbound Marketing

Learn how to create a Content strategy, create Buyers persona and launch a successful Inbound Marketing campaign. We’ve covered all of this and more!

May 13, 2018

Blue Iris Marketing Acquired PPGWebSolutions.com

Hello, World! I’m Jillian with Blue Iris Marketing. I’m excited to announce that Blue Iris Marketing has acquired PPGWebSolutions.com. We provide the same great services from full-service inbound […]
September 29, 2017
How to Use Video to Market Your Products

How to Use Video to Market Your Products

Sharing videos online has been available to us since the dawn of the internet and since Vimeo began in 2004, it’s only getting easier to share […]
August 25, 2017
5-best-retargeting-strategies

5 Best Remarketing Strategies

What is Remarketing? Remarketing is a smart way to reconnect with website and landing page visitors who may not have made a purchase or converted on […]
June 26, 2017
How to Increase Traffic, Leads, and Conversions

How to Increase Traffic, Leads, and Conversions

Improving Your Site One Week at a Time Improving targeted, quality traffic and increasing the number of leads and conversions your site generates is a multi-faceted, […]
April 21, 2017
How to Map Keywords to Buyers Search

How to Map Keywords to Buyers Search

Keywords are the lifeblood of SEO. Everything you do for on-page optimization hinges on keywords, from your headlines to your image alt-text. You need keywords. You […]
March 31, 2017

Content Marketing Techniques You Need to Master in 2017

Content is the foundation of Inbound Marketing. Of course you know this… it’s everywhere. What we find people need the most help with is defining the […]
March 21, 2017
inbound-marketing-return-on-investment

The ROI of Inbound Marketing

The ROI of inbound marketing consulting? HUGE. Much like a fabulously made, well-researched, high-value, evergreen article. Publish it in 2017 and, with perhaps some small updates […]
March 10, 2017
Why Your Business Needs to Hire an Inbound Consultant

Why Your Business Needs to Hire an Inbound Consultant

A qualified inbound marketing consultant is an independent strategist that conducts a thorough analysis of your company, your market, your competition and your industry to identify […]
February 13, 2017
increase-lead-generation

How to Get More Leads to Your Website

How to Get Clients to Find Your Website? What do I have to do to get qualified leads to my website? How will you go from […]
January 23, 2017

Buyer Personas – Getting it Right is More Important than You Think

When thinking about your business and the product or service you are offering, you probably already have an image of your ideal customer in your head. […]
January 9, 2017
How-to-Create-a-Content-Marketing-Strategy-1

How to Create a Content Marketing Strategy – Step One

Marketing Managers set their expectations on the wrong goal when it comes to producing content. They expect each piece to independently increase their website traffic, the […]
December 16, 2016
How to Attract More Targeted Traffic

How to Attract More Targeted Traffic

Trust me when I say, this isn’t one more boring article dealing with increasing the number of visits to your website. No useless advice on how […]
December 5, 2016
How to Create Inbound Campaigns that Convert

How to Create Inbound Campaigns that Convert

Once you understand how it all works, creating content and campaigns that convert isn’t as mysterious as it might seem. It all starts with a well-researched, […]
November 18, 2016
What is inbound marketing

What is inbound marketing

October 26, 2016
What is a Landing Page

What is a Landing Page

How to Increase Traffic to Your Site in 1 Day What is a Landing Page? Think of a landing page as something sticky, like flypaper, designed […]